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Friday, February 24, 2012

ecommerce in Russia - all the way from Europe

This is the last post in a series of insights on Russia and Russian youngsters. In our previous two we looked at their attitudes towards TV and brands from the West and East. This post is about ecommerce.

Given how internationally orientated young cosmopolitan Russian are it is no wonder that international ecommerce is growing rapidly. Why order grass locally if you can get a much greener option all the way from Italy or the UK?

Lots of digital natives order fashion items from Western online stores. And not only are they happy to pay premium prices for the service, they are also prepared to wait for two or even three weeks for the Russian Mail to deliver the goods.

"Winter is almost over but my jumper from Asos is still on the way I'm afraid. But I think it is still worth it."

An intriguing figure indicates the growth of international ecommerce - the number of parcels sent to Russia from abroad has more than tripled in the last 2 years!

Oh, those Russians! :)

1 Comments:

Blogger Unknown said...

e-commerce, is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing.Good post.

ecommerce

11:19 AM  

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